President’s Message

Our Goals as the Kobe Steel Group’s Core Trading Company

Shinsho has adopted a long-term management vision targeting 2020, with three strategies aimed at making us the core trading company of the Kobe Steel Group: 1) Accelerate global business, 2) Stronger trading company functions, and 3) Enhance business foundation. While implementing these strategies quickly to achieve our vision, it is also important for us as a trading company to understand how we can help our client companies achieve their own business visions.
As globalization continues, more companies are pursuing operations abroad. Shinsho can act as an advance guard for their forays overseas, while also providing them with back-up support. This is precisely where Shinsho has a crucial role to play.
All employees from top management to our newest recruits must work together and keep their eyes on the goal if we are to fulfill our mission. To that end, we will make in-company information more open, promote frank discussion, make fair decisions, and promote speedy action to energize our organization.
The most important elements in our business are a passion for work and a sense of responsibility. With persistence and a steadfast commitment to the future and to the business development of our customers, we will forge ahead, enlarging our presence on the world stage.

Long-Term Management Vision


Aim to be a global trading company
at the core of KOBELCO (Kobe Steel Group)

Overall Strategy

●Expand and enhance global locations

●Utilize global locations to expand supply of raw materials, materials and machinery, and combined product sales

●Overseas trading ratio: 50%

●Expand business operations type business

●Stronger proposal type business

●Core trading company of Kobe Steel Group

●Initiatives in growth fields

●Obtain & develop human resources

●Stronger financial base

●Enhance management system

Imagining where we want to be in 10 years,
and formulating a long-term strategic vision that will get us there.