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President and CEO Keichi Murase

Working to expand globally and to become an “ added-value creation ” business.The transformation of Shinsho Corporation has begun.

Shinsho Corporation was founded in 1946 as the core trading company of the Kobe Steel Group. Ever since, we have striven to be a solution-oriented organization by leveraging our bottom-up understanding of the business of manufacturing. Times are changing, and our business is changing to keep in step. Even now, the market needs of a new era are apparent, and Shinsho Corporation has initiated business development based on our unique corporate philosophy.

Foremost among the new challenges being taken up by Shinsho is the aggressive drive toward global expansion. We have launched a number of projects in USA, China, Southeast Asia, and other regions throughout the world.

Fully utilizing our collective strength as a trading company, our aim is to play the role of "producer" and antenna for information in order to provide support tailored to the specific needs of our customers' businesses.

The Kobe Steel Group has built a reputation for reliability and a history of results. It is our aim to make the most of these assets as we team up with manufacturers to make a diverse range of products. For example, by bringing the "footwork" and marketing capacity we have as a trading company to the new product development efforts of the Kobe Steel Group, we are able to bring to market products of higher added value.

Furthermore, we are moving forward with the restructuring of our organization into one that can meet custormer needs with greater efficiancy and provide an even higher level of added value to our customer. We at Shinsho Corporation see our mission as one of "linking the manufacturer, the custormer, and society," and all employees are committed to the effort to see this mission through.

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